To these variables, we should add a few more. It could be, at the margins, that a small subset of Americans is put off by the increasingly unpleasant, dangerous, and desperate Thanksgiving/Black Friday shopping frenzy. (The Huffington Post helpfully aggregated instances of Black Friday violence.) Still others are deciding they don’t want to be implicated in the distasteful trend of Fortune 500 companies forcing low-paid service workers to report for duty on what should be a holiday. On the Wall Street Journal editorial page, Peggy Noonan urged consumers to boycott stores on Thanksgiving. The Daily Beast
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